Digital marketing has changed how we do business. From building websites to blogging and everything in between, traditional marketing methods are becoming a thing of the past. Today, more and more marketing activities are taking place online. Therefore, learning the basics of digital marketing is an absolute MUST for every business.
But what exactly are the basics of digital marketing? We are going to take you on a ride through what we like to call the “journey through Inbound Marketing”. So, sit back, buckle up, and enjoy the ride!
What is Inbound Marketing?
You may have heard about inbound marketing before, but you may not be quite sure what it is. Inbound Marketing is a new, innovative marketing methodology that involves attracting users, audiences, and potential customers through content rather than pulling them in via cold-calling, direct mail or paid ads.
But inbound marketing method has amounted to more than just a fancy marketing buzzword; it has proven to provide some pretty powerful results for businesses who have followed inbound and have executed its strategies effectively.
The Basics of Inbound
Here are some of the basics of inbound marketing, and why you need to learn them:
1. SEO: No Medication Required!
Search Engine Optimization. SEO. You have likely heard about SEO before, and also what a headache it can be. SEO is the digital process of how users and customers search for information about brands online. We are here to tell you that SEO doesn’t have to be complex, confusing or require Advil to understand it and get through it. Google gets over 100 billion searches every month. Is your business showing up in any of those searches? With the right tools, techniques, and resources, you can optimize your content, your website, and your social media with keywords and keyphrases that connect users’ Google searches to your business. Yes, it really can be that simple.
2. Becoming a Real Blog-Star!No, you don’t have to be an English teacher or a published author to start a blog. But you do need to have a blog as a part of your inbound marketing strategy. In fact, 53 percent of marketers claim that blog content creation is one of their biggest inbound marketing priorities.The best thing about blogging is that it is the perfect way to share your voice and tell a story about your business or brand. And don’t be afraid to get a little creative! In fact, according to digital marketing and content expert, Neil Patel, unconventional content marketing tactics have really proven to work for many businesses. So, how should you get started? Everyone has a story to tell, a unique voice, and a clear message. What’s yours?
3. Social Media: Not Just for Kids!
No, Facebook, Instagram, and SnapChat aren’t just for kids. In fact, 72 percent of adult Internet users use Facebook. Brands and businesses all over the globe leverage social media to increase brand exposure and awareness, build communities, leverage influencers, share content, delight and interact with their audiences and more. The sky’s the limit!But social media can also be overwhelming, especially if you are trying to reach audiences on multiple platforms and manage multiple social media profiles. In order to stay organized (and sane) try using an editorial calendar to help you plan social media content ahead of time.
Inbound Growth Strategy: Now What?
Now that you understand what inbound marketing is and why it’s important, now what? Where do you start? If you are new to inbound altogether, then you’re in luck. Moda Academy's FREE Intro to Inbound e-Course is perfect for business owners and marketers who are new to inbound, and who want to learn the basics of digital marketing.