When is the best time to post on social media? This constantly leaves social media managers, marketers, and businesses scratching their heads...
After all, the whole point of posting content on social media is to increase engagement and—hopefully—see more leads and customer conversions.
Doing social media doesn't seem that hard, but it can be a big, expensive lesson… especially without a strategy.
If you think that there is a science to creating good content and posting on social media, you’re right.
We are about to show you how to determine what type of content you should create, and when to post it on social media for the best shot at high levels of engagement and conversions.
What a Good Social Media Strategy Looks Like…
Here are some tips and tricks on what you need to begin your social strategy:
1. Content Sharing is CaringYou can’t very well have a social media strategy without any content. But, before you get overwhelmed and think that you have to create TONS of perfectly stellar content all by yourself, think again. The beauty of social media is the ability to share content.
Spend some time researching your fans, followers, and even great thought leaders in your industry and market sector. What are they sharing? What type of content is your audience engaging with? Is it text, images, video—or a combination? What topics are your audiences searching for?
Once you are armed with these insights and information, you can begin making notes and putting together an editorial calendar that makes up approximately one-third of content to share from thought leaders.
The keys to success here lie within consistency. Be consistent in what you share and how often. Not only will this approach keep your audiences engaged, it will also help build trust among your audience. It can take some time, so try to be patient. We are confident that your efforts will pay off over time. Literally.
2. Blogging BasisRegardless of what your fellow business owners, marketing agencies or marketing experts say, blogging IS still essential to any social media strategy. In fact, according to HubSpot, businesses that blog on a fairly consistent basis attract 55 percent more website visitors than those that don’t.
So, blog as often as possible. Add some good blog topics to that editorial calendar. Blast your content and your message out to the world via social media. Your goal should be to become an expert in your industry or sector, and act as an “information hub” for your customers and audiences. It also helps drive traffic to your website, which is always a good thing.
3. Landing Pages
Landing pages provide your business with the opportunity to sell or offer something unique to your audience, without ever picking up the phone. A landing page is a special page on your website that offers users something (often for FREE) in exchange for their email addresses.
The content that you offer on your landing pages should be valuable, and educate your fans and followers on how your business can help them solve a problem. Some examples of content that you can promote on a landing page can include:
- Educational video(s)
The users who enter their email addresses on your landing page to download your content become leads.
Once you have your landing page set up, be sure that you include a link or two to that page in your social and blog posts to help get your word and message out. But, don’t go crazy! You don’t want to appear too pushy or “salesy”. So, a good rule of thumb is to post a link in approximately one-third of your posts.
4. Timing is Everything.
Once you have a good understand of who your audience is, the next step is to figure out what times and days they hang out online. Then, you can post your content at times when they will see it. If your content strikes them at the right time, they are more apt to take action.
According to HubSpot, the best day of the week to capture B2B customers’ attention on social media is Wednesday. B2C customers are best captured on weekends. So, adjusting your social media strategy to posting content to the RIGHT people at the RIGHT time might be all that you have to do to turbocharge your lead generation strategy.
All in all, if you take the time to learn about who your audience is and the unique challenges they face, you can craft a creative content strategy that not only addresses those challenges, but also solves them. Over time, your brand will become recognized and respected as an expert in your particular field and industry.
So, where do you start? Imagine that you are back in high school science class again, and do your homework. Research content that you think your personas will love. You can start by reviewing medical and scientific journals, business publications, newsletters, great quotes, reputable blogs and even your competitors. Once you have a “swipe file” of content to leverage, you will begin to see that there are a million different ways you can showcase and present your content to your audience.
Need help putting together a social media strategy? Moda Partners can help. Click here to learn more about our results-driven social media strategies, and how we can help businesses just like yours.