Today, the shopping experience begins before customers leave their homes—if they leave at all! And with eCommerce constantly on the rise, and with the convenience and accessibility of mobile devices, all the knowledge in the world can be accessed within seconds and by clicking a device in the palm of the hand.
Marketers use two primary methods to promote their brands or services: content marketing and search engine optimization (SEO). Sometimes marketers combine them but, more often than not, they keep them separate because there is confusion about whether or not content marketing and SEO are compatible.
It’s Monday morning. You are rushing the catch the train to get to the office on time. It’s one of those morning when NOTHING is going well.
Your alarm never went off.
You stubbed your toe after rushing to get out of the shower.
Where the heck did you put your purse, wallet or keys?
Google gets over a billion searches a month. A billion! This just proves how much search engines have become a primary resource for individuals and businesses looking for information, a product or a service. In fact, 51 percent of Smartphone users have discovered a new company or product when conducting a search from their phones.