Search engine optimization is one of the first things your school can do to improve student recruitment. Think about it: When a prospective student is curious about a certain program or post-secondary institution, his or her first impulse is to search online.
How well you educate prospective students about your school in the digital world has a direct impact on how well they rank your school in the real world. Incorporating a solid SEO strategy around student recruitment gives your school a chance to shine online.
