Back in 1963, before the days of inbound advertising, and decades before the dawn of digital marketing, the “Father of Advertising”, David Olgilvy wrote in his memoir, “As a private person, I have a passion for landscape, and I have never seen one improved by a billboard.”
Olgilvy regrettably acknowledged that the whole point behind marketing and advertising was to interrupt instead of attract. If Olgilvy had been around for the introduction of the Internet, social media, and mobile devices, he may have been thrilled to see how things have changed with the advent of inbound marketing opportunities.
Advertising 2.0
