Marketers use two primary methods to promote their brands or services: content marketing and search engine optimization (SEO). Sometimes marketers combine them but, more often than not, they keep them separate because there is confusion about whether or not content marketing and SEO are compatible.
Incorporating targeted keywords to search engine optimize your blog is an important component to every inbound marketing plan. Blogs provide solutions to common problems, shed insight on your industry, and enhance awareness about your brand. But its one thing to write an interesting blog, it’s another thing to actually attract readers. Ensuring your blog is search engine optimized with the right set of keywords is crucial for outranking your competitors and building an audience.