Today, the shopping experience begins before customers leave their homes—if they leave at all! And with eCommerce constantly on the rise, and with the convenience and accessibility of mobile devices, all the knowledge in the world can be accessed within seconds and by clicking a device in the palm of the hand.
It’s Monday morning. You are rushing the catch the train to get to the office on time. It’s one of those morning when NOTHING is going well.
Your alarm never went off.
You stubbed your toe after rushing to get out of the shower.
Where the heck did you put your purse, wallet or keys?
What is Omni channel Marketing?
In the early 90’s, customers only had ONE marketing channel available: the physical shop. Since then, the shopping journey has expanded from physical shops to a virtual world.