Incorporating targeted keywords to search engine optimize your blog is an important component to every inbound marketing plan. Blogs provide solutions to common problems, shed insight on your industry, and enhance awareness about your brand. But its one thing to write an interesting blog, it’s another thing to actually attract readers. Ensuring your blog is search engine optimized with the right set of keywords is crucial for outranking your competitors and building an audience.
Back in 1963, before the days of inbound advertising, and decades before the dawn of digital marketing, the “Father of Advertising”, David Olgilvy wrote in his memoir, “As a private person, I have a passion for landscape, and I have never seen one improved by a billboard.”
Olgilvy regrettably acknowledged that the whole point behind marketing and advertising was to interrupt instead of attract. If Olgilvy had been around for the introduction of the Internet, social media, and mobile devices, he may have been thrilled to see how things have changed with the advent of inbound marketing opportunities.