You may have heard the adage that if Facebook were a country it would be the largest on earth. That’s because it currently boasts over two billion users and this number is projected to grow at a rate of 25% year over year.
With over 2 BILLION active daily users on Facebook and over 125 million on Twitter, it’s obvious that social media has the spotlight – and it’s not stepping out any time soon.
Social media now makes up the bulk of all time spent on the Internet. It’s where people find their news and entertainment. It’s where consumers go to find products, services, and brands. It’s where customers share their experiences. It’s where the world converges and the people connect.
When it comes to marketing your business on Facebook, the opportunites are endless. From organic posts to using Ad Manager for Facebook advertising there is a wealth of tools, tips, and tricks available to help you target your true customer persona.
So, where should you start? How do you know where to invest your efforts? Where can you afford to scale back? How can you decide what to test for your brand this month, and which levers to pull next month?
Here are some fascinating Facebook stats that will help guide your decision.