Today, the shopping experience begins before customers leave their homes—if they leave at all! And with eCommerce constantly on the rise, and with the convenience and accessibility of mobile devices, all the knowledge in the world can be accessed within seconds and by clicking a device in the palm of the hand.
Marketers use two primary methods to promote their brands or services: content marketing and search engine optimization (SEO). Sometimes marketers combine them but, more often than not, they keep them separate because there is confusion about whether or not content marketing and SEO are compatible.
The goal of every marketer is two fold: Maintain the established customer base and seek out new customers.