Digital Marketing Resources, Tips & Strategies

Search engine optimization is one of the first things your school can do to improve student recruitment. Think about it: When a prospective student is curious about a certain program or post-secondary institution, his or her first impulse is to search online.

How well you educate prospective students about your school in the digital world has a direct impact on how well they rank your school in the real world. Incorporating a solid SEO strategy around student recruitment gives your school a chance to shine online.

Auto dealers know that it can take months between the moment a consumer first decides they’re in the market for a new vehicle and when they actually drive off the lot. The days of perusing print ads have been left behind in favour of a more immediate digital experience. Consumers are capable of making more informed decisions than ever before, as all the knowledge they need lies within their hands in real-time. Smartphones now satiate our every impulse within the moment.

What is Omni channel Marketing?

In the early 90’s, customers only had ONE marketing channel available: the physical shop. Since then, the shopping journey has expanded from physical shops to a include a virtual world. 

Incorporating targeted keywords to search engine optimize your blog is an important component to every inbound marketing plan. Blogs provide solutions to common problems, shed insight on your industry, and enhance awareness about your brand. But its one thing to write an interesting blog, it’s another thing to actually attract readers. Ensuring your blog is search engine optimized with the right set of keywords is crucial for outranking your competitors and building an audience.