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Digital Marketing Resources, Tips & Strategies

Automotive Marketing for Digital Micro-Moments

Feb 16, 2018 12:22:00 PM / by Moda Partners


Auto dealers know that it can take months between the moment a consumer first decides they’re in the market for a new vehicle and when they actually drive off the lot. The days of perusing print ads have been left behind in favour of a more immediate digital experience. Consumers are capable of making more informed decisions than ever before, as all the knowledge they need lies within their hands in real-time. Smartphones now satiate our every impulse within the moment.

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