For a while, businesses questioned the value social media could have for their business. Could it really help them connect with prospects and build meaningful relationships, or would it be a trending topic of the past?
According to We Are Social and Hootsuite’s latest collection of Global Digital report, social media users have surpassed 3.5 billion globally and according to this 2019 report, users are growing by an average of more than one million new users every day.
Not only is it the sheer number of users on social media, it is also the amount of our attention these social platforms hold. GlobalWebIndex reports that the average user spends 2 hours and 16 minutes each day on social platforms – up from 2 hours and 15 minutes last year (2018).
Top Social Media Platforms in 2019
The average user now has an account on almost nine social media platforms, but they don’t necessarily engage with every one of these accounts each month.
Facebook continues to dominate the social media landscape with over 2 billion users while YouTube comes in at number two and is on par to be the next platform to surpass 2 billion users.
Following suit is Instagram, Twitter and LinkedIn as the top social media platforms for user base.
Although messenger apps aren’t often considered with social media marketing for local business owners and few marketers have adopted, they do fall under the social media marketing umbrella and are channels worth exploring.
With Facebook’s Messenger having an active user base of 1.3 billion and WhatsApp having nearly 1 billion users, these dominating chat platforms offer the ability for businesses and brands to advertise and communicate to their audiences.
What does all this mean for your business?
It means that it is likely your customers are on social media and social media marketing is crucial to any business in today’s digital age - but how do you choose which platform is best?
It all begins with understanding your persona or ideal customer.
Worldwide at the start of 2019, the total number of social media users grew to almost 3.5 billion - that is about 45% of the global population.
With the top users in the 25-34 year range, second is the 18-24 age group but the recent report is also showing that the older audiences are growing too.
Image: Hootsuite: We Are Social Report.
According to the social media giant Facebook, the user base on its platforms offers a greater number of users over the age of 55 than those below 18 years.
Tips for Success in Social Media Marketing:
- Clearly understand your audience - By understanding who you are trying to reach, what they want to see and where they are, you can better relate to your ideal customer and create content they want to see. (Need help? Download our FREE Persona Template)
- Set business goals & develop a social media strategy - What do you want to achieve through social media marketing? You may want to drive traffic to your blog or website, grow newsletter subscribers, increase online purchases or in-store purchases. Setting goals and establishing a strategy will help push your social media efforts forward. Download our FREE social media strategy template.
- Create remarkable content - Without content, social media wouldn’t be as dynamic or engaging as it is today. A social media content calendar outlines the content you will promote and the social media channels you will promote them on. These may include blog posts, quotes, staff or customer spotlights, product features, etc. Ensure you are not just selling your products or services - a remarkable content plan seeks to make a lasting impression on audience members to keep them engaged.
- Share various types of content - Be sure to share the content that is appropriate to each channel. YouTube is a video sharing platform to upload or watch on-demand whereas LinkedIn is used more for professional networking. Because of these two different platforms, the expectations from each platform and the audiences that may differ on each, 30 minute video would be appropriate for YouTube with a blog post summarizing the points from the video could be shared to LinkedIn.
The truth is, you don’t have to be everywhere on social media, as long as you are somewhere on social media. Before creating a social media marketing strategy, understanding your ideal customers and the demographics of each social media platform, will help determine what platforms make the most sense for your business.
So, what are you waiting for? Go ahead and get social!