Marketers use two primary methods to promote their brands or services: content marketing and search engine optimization (SEO). Sometimes marketers combine them but, more often than not, they keep them separate because there is confusion about whether or not content marketing and SEO are compatible.
The goal of every marketer is two fold: Maintain the established customer base and seek out new customers.
It’s Monday morning. You are rushing the catch the train to get to the office on time. It’s one of those morning when NOTHING is going well.
Your alarm never went off.
You stubbed your toe after rushing to get out of the shower.
Where the heck did you put your purse, wallet or keys?
Search engine optimization is one of the first things your school can do to improve student recruitment. Think about it: When a prospective student is curious about a certain program or post-secondary institution, his or her first impulse is to search online.
How well you educate prospective students about your school in the digital world has a direct impact on how well they rank your school in the real world. Incorporating a solid SEO strategy around student recruitment gives your school a chance to shine online.