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Digital Marketing Resources, Tips & Strategies

How to Grow Your Business with Facebook

Oct 2, 2017 2:14:42 PM / by Moda Partners

 Drive Demand.

Attract Fans.

Grow Your Business...

With the World's Largest Social Network

Yup. You guess it... Facebook.

A lot has changed since the conception of Facebook. From hosting 360-degree videos, selling products via chat-bot or serving as a top news source for two-thirds of the population, it's no wonder why Facebook has become a dominant player on the marketing landscape.

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With 1.18 billion daily active users—that's over 5 times the population of the United States—and the average user spending 50 minutes a day on Facebook, it has become a marketing platform that cannot be ignored. 

Is your business taking advantage of it? 

Facebook Marketing: The Inbound Way 


Although there are many strategies, theories, and approaches to Facebook marketing, we will stick to the one that we love the most: inbound. 

Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive.  

It's about being helpful and relatable to your audience, and understanding your customers' goals and needs, hepling them to overcome their challenges.

In order to reach your audiences effectively, it's important to be available where they spend their time—and that means having a solid Facebook presence.

With 43% of B2B companies and 77% of B2C companies reporting that they have acquired a customer through Facebook, clearly the social network has become a key marketing piece for business success.

But, how do you make that happen on limited time and budget? 

Get Organized

Before you jump right and start posting content on your social media accounts, you need to plan. You want to make sure the content you post resonates well with your audience. The first step is to really understand your audience, goals, challenges, and competitors. Who are you actually trying to reach? What action(s) should your audience take? 

Defining your target audience (buyer persona) is critical in creating strong social campaigns and engagement.  


Use a Social Content Planner

With so many different social networks to manage, don't you wish there was an easier way to plan which content to share on each account... and when?

This easy-to-use Excel template will help you solve your content planning woes. This planner helps your organize  your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, Google+ and Pinterest, all while providing helpful tips and tricks along the way.

This template will help you: 

  • Coordinate campaigns 
  • Grow your reach
  • Scale your social media 
  • De-stress your life

Managing and planning your content and what to post to each social media profile and when just a WHOLE lot easier.

Start Growing Your Business with Facebook Today! 

Of course these are just a few tactics on how to leverage Facebook as a high-powered lead generation tool. Learn more about how to grow your business even more with this FREE eBook, How to Attracti Customers with Facebook.

Click the button below to take advantage of this FREE eBook, and start making Facebook work for you today!


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Topics: Inbound, Facebook, social media marketing

Moda Partners

Written by Moda Partners

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