You may have heard the adage that if Facebook were a country it would be the largest on earth. That’s because it currently boasts over two billion users and this number is projected to grow at a rate of 25% year over year.
It’s likely the majority of people you know are on the social platform. And with 98% of the B2C businesses surveyed in Hootsuite’s 2018 Global Barometer Report, stating they use Facebook while 89% of the B2B companies do as well means - it’s not just for personal use anymore.
But, with Facebook for Business, to see success there are a few key things to note.
There are two types of Facebook pages: a personal page and a business page.
On Facebook, you can publish a variety of content including text and photo posts, carousel photo posts, and video posts. You can even do live Facebook videos and share “Stories,” microcontent designed to disappear after 24 hours, similar to Snapchat and Instagram Stories.
Millions of companies use Facebook Business Pages to share organic news, events, talk to customers and manage highly targeted advertising campaigns. This means Facebook is potentially going to be one of the most important platforms to your social media strategy.
Business Page vs Personal Pages
- Personal pages have a 5,000 person friend limit, whereas business pages can have millions of followers.
- Facebook requires businesses to use business pages and can shut down pages that do not comply with their policy.
- Facebook business page offers access to analytics (Facebook Insights) which allows you to get a better understanding of your audience and your competitors.
- Having a Facebook Business page allows you to correctly categorize your company for search.
- With a Business Page you can customize it by adding things like: mission statement, product catalog, awards, and offer your customers the chance to give reviews.
But the most important reason for you to have a Facebook Business Page is for Facebook advertising. Facebook advertising allows you to hypertarget the audiences you care most about, including your own prospect lists so you can directly deliver content of value.
You can also use Facebook Advertising across their other services — Instagram, Facebook Messenger, and WhatsApp. Adding a Facebook pixel on your website even helps you retarget those visitors with ads on Facebook.
Learn more about Facebook Marketing for Business in Moda Academy’s Let’s Be Friends.