For a while, businesses questioned the value social media could have for their business. Could it really help them connect with prospects and build meaningful relationships, or would it be a trending topic of the past?
Through digital marketing and social media, businesses and brands have the ability to directly reach customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before.
Before creating a social media strategy, understanding your audience and the social media demographics of each platform will help determine what platform makes the most sense for your business or brand.
There are a lot of options when it comes to choosing the right social media platform to use for your business. Let’s take a look at the big players in the space.