Marketers use two primary methods to promote their brands or services: content marketing and search engine optimization (SEO). Sometimes marketers combine them but, more often than not, they keep them separate because there is confusion about whether or not content marketing and SEO are compatible.
The goal of every marketer is two fold: Maintain the established customer base and seek out new customers.
Google gets over a billion searches a month. A billion! This just proves how much search engines have become a primary resource for individuals and businesses looking for information, a product or a service. In fact, 51 percent of Smartphone users have discovered a new company or product when conducting a search from their phones.