Google gets over a billion searches a month. A billion! This just proves how much search engines have become a primary resource for individuals and businesses looking for information, a product or a service. In fact, 51 percent of Smartphone users have discovered a new company or product when conducting a search from their phones.
It’s bitter-sweet, really.
Although Google is indirectly responsible for the inevitable death of 4-1-1 directories and the Yellow Pages, it has also led to the birth of new, innovative growth opportunities for businesses.
So what does this mean for you and your business?
Adaptation. Evolution. Flexibility.
Your business needs to be adaptable and flexible to the changes of the new consumer search landscape.
Three words: Search Engine Optimization.
What the Heck is SEO, and Why Should I Care?
Search Engine Optimization (SEO) is more than a mouthful and a fancy marketing buzz word; it is a way of life—a way for businesses to stand above their competitors, be found by potential customers, and boost their online reputations and customer conversions without making a single cold call, or even stepping foot into an office.
Now, combine SEO with inbound marketing, and now you’re really cooking with fire!
Every business with a website has the potential to get found by more customers online through the power of SEO and inbound marketing—and it’s easier than you might think. We promise.
In fact, we have made it ridiculously easy with our super quick SEO guide and checklist.
SEO Guide and Checklist
So, whether you have already invested in an SEO strategy, you are just getting started or you are still trying to wrap your head around what SEO is, then this guide is for you.
First, it’s important to understand the basics of SEO. On-page SEO involves two things:
- Keyword Research and Selection: Searching and selecting the best keywords for each of your web pages (and blogs)
- Optimization: Showing search engines that your pages are centered around those particular keywords
The Core Components of On-Page SEO
So, without further adieu, here are some tips, tricks, and steps to improving your site’s SEO.
- Use Keywords - Rather than stuffing pages with as many keywords as you can possibly fit, think about the value you want each page to provide, and which keywords best support that value.
Avoid repeating the same word over and over again; rather, use a diverse set of related keywords to help you rank for a variety of long-tail keywords.
Stuffing is great for turkey—not your website!
- Title Tags - Title tags are another important part of SEO. A title tag is an HTML tag that contains a line of text describing the contents of a web page. This is the snippet of text that a visitor sees after typing in a keyword or company name in a Google search.
- Meta Descriptions - Meta descriptions are what appear on SERPs describing the content of the page being linked to. While these descriptions are not used by the search engines to determine rank, they are used by your visitors to determine how relevant your website is based on their search queries.
- Content - Search engines send out “crawlers” often referred to as “spiders” that “crawl” content. These “creepy crawlers” crawl the content on your page to associate your page with a set of keywords and/ or key phrases. That way, when a visitor types a keyword or phrase into Google, your website has a better chance of popping up!
So, although your instinct is to kill any creepy-crawler with some type of insect repellent, remember that Google’s “spiders” are your friends. Without eye-catching, quality, keyword-rich content, crawlers are left in the dark as to what your page is about, which hurts your chances of your page appearing in Google’s search results.
- Localization - Localization is extremely important for businesses that offer products and services to a specific geographic region. For example, attorneys, dentists, doctors or restaurants benefit most from “localizing” their content and website.
Set up a dedicated page of content for each location that you serve. When building your content, you’ll want to include localized keywords (i.e. Dog Sitter San Diego or Personal Injury Attorney Montreal) so that the search engines know that you serve a particular area.
Some tools you can use to optimize your location include:
- Google My Business
- Yahoo! Local Listings
We could talk all day about best SEO practices. But this super quick guide should help you get started. If you are interested in learning more, then consider downloading the FREE ebook: SEO from the Experts
At Moda Partners, our goal is to help you gain a stronger understanding of all aspects of SEO, why they are important, and how to build an effective SEO strategy that actually gets your business found and increase customer conversions.