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Digital Marketing Resources, Tips & Strategies

Why Content Marketing is STILL an Important Part of Any SEO Strategy Today

Jul 5, 2018 5:10:28 AM / by Julie Anne Gniadek

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Marketers use two primary methods to promote their brands or services: content marketing and search engine optimization (SEO). Sometimes marketers combine them but, more often than not, they keep them separate because there is confusion about whether or not content marketing and SEO are compatible.

Why Content Marketing and Marketing Automation Make the Perfect Match for Your Business

Jun 25, 2018 11:02:39 AM / by Julie Anne Gniadek

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The goal of every marketer is two fold: Maintain the established customer base and seek out new customers.

3 Ways to Get On the Inbound Marketing Train

Mar 19, 2018 9:13:00 AM / by Julie Anne Gniadek

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It’s Monday morning. You are rushing the catch the train to get to the office on time. It’s one of those morning when NOTHING is going well.

Your alarm never went off.

You stubbed your toe after rushing to get out of the shower.

Where the heck did you put your purse, wallet or keys?

How Schools Can Use SEO to Attract More Students

Feb 21, 2018 11:30:00 AM / by Moda Partners

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Search engine optimization is one of the first things your school can do to improve student recruitment. Think about it: When a prospective student is curious about a certain program or post-secondary institution, his or her first impulse is to search online.

How well you educate prospective students about your school in the digital world has a direct impact on how well they rank your school in the real world. Incorporating a solid SEO strategy around student recruitment gives your school a chance to shine online.

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