Marketers use two primary methods to promote their brands or services: content marketing and search engine optimization (SEO). Sometimes marketers combine them but, more often than not, they keep them separate because there is confusion about whether or not content marketing and SEO are compatible.
The goal of every marketer is twofold: Maintain the established customer base and seek out new customers.
It’s Monday morning. You are rushing the catch the train to get to the office on time. It’s one of those morning when NOTHING is going well.
Your alarm never went off.
You stubbed your toe after rushing to get out of the shower.
Where the heck did you put your purse, wallet or keys?
Search engine optimization is one of the first things your school can do to improve student recruitment. Think about it: When a prospective student is curious about a certain program or post-secondary institution, his or her first impulse is to search online.
How well you educate prospective students about your school in the digital world has a direct impact on how well they rank your school in the real world. Incorporating a solid SEO strategy around student recruitment gives your school a chance to shine online.
Auto dealers know that it can take months between the moment a consumer first decides they’re in the market for a new vehicle and when they actually drive off the lot. The days of perusing print ads have been left behind in favour of a more immediate digital experience. Consumers are capable of making more informed decisions than ever before, as all the knowledge they need lies within their hands in real-time. Smartphones now satiate our every impulse within the moment.
When it comes to marketing your business on Facebook, the opportunites are endless. From organic posts to using Ad Manager for Facebook advertising there is a wealth of tools, tips, and tricks available to help you target your true customer persona.
So, where should you start? How do you know where to invest your efforts? Where can you afford to scale back? How can you decide what to test for your brand this month, and which levers to pull next month?
Here are some fascinating Facebook stats that will help guide your decision.
Google gets over a billion searches a month. A billion! This just proves how much search engines have become a primary resource for individuals and businesses looking for information, a product or a service. In fact, 51 percent of Smartphone users have discovered a new company or product when conducting a search from their phones.
What is Omnichannel Marketing?
In the early 90’s, customers only had ONE marketing channel available: the physical shop. Since then, the shopping journey has expanded from physical shops to a virtual world.
Although brick-and-mortar stores are still a part of the shopping experience, shoppers have access to all the information they need right in the palm of their hands. A quick search engine results in an endless array of websites, blogs, reviews and social media posts that tell them what they need to know about a product or service without ever speaking with a salesperson, without walking into a store—or even leaving the house!